Screenshot Analysis
Copyright laws. They draw a pretty fine line. But what happens when we forget about the line? What happens if we cross the line, for instance, on the internet? What are the outcomes? Is it illegal?
Digital technology is so broad it’s almost impossible to put a cap on it. Especially the internet. So one question I guess you could ask is.. How do we control digital rights? How do we control hardly anything on the internet? How does free software affect people?
LugRadio uses podcasts to help answer questions like these. (At least, that’s what I’m getting out of it! :]) I was assigned to analyze a “call for papers” advertisement on youtube. I watched a few, some were in different languages (Italian, Spanish..) some were darn right boring and unappealing. But I found one that I didn’t find to be too bad. I watched LugRadio’s Live 2008 advertisement, and found that this ad was actually pretty effective. I watched it repeatedly and found that looking with a creative and effective lens, this was overall a more successful “call for papers” ad than others.
So what makes this advertisement effective? Or even creative? And what doesn’t necessarily make it effective or creative? Well, I have a couple of ideas on how this is and is not a creatively effective ad. After all, I want to be able to show you the pros and cons.. wouldn’t want to be biased, now would I?
How is this advertisement effective or ineffective? Well, let’s break it down.
The introduction.. black screen fades into footage of last year’s conference (atleast that’s that I thought it was) is effective. We get a sense of feeling of significance with a black screen and light typeface. It’s effective and holds the viewers attention.
Throughout the advertisement, the ad has rolling text which allows you to read inbetween the images being shown, so you get an idea of what’s going on, what you are seeing, and who LugRadio is.
I think it’s effective because if it were just the images of people and no text, I would be lost. I would think it’s just another conference. But with the text, LugRadio is defined as the who, further explaining the images.
So we can see that this black background and the light typeface are effective, but it’s not that creative.
I mean, the scrolling words across the screen, that’s okay.
What I find creative in this advertisement was the transition from black and white images.. to colorful images.
For example:
Throughout the beginning the add fades in and out of black images to black and white text. Effective? Perhaps. I get a sense that this old footage.
Right after U…S….A jumps up on the screen..
We flash right into..
COLOR IMAGES!
I thought that this was pretty effective and creative because before they get to presenting the 2008 conference, they reflect back (or flashback) through last years conference with black and white images. Black and white images give us a sense of old, since black and white photographs and video were the first ever used.
So the color comes in when it starts talking about the NEXT conference. Color was the next big thing in video and photography, and now color is going to use the same effect for the next conference.
Maybe this year’s conference is going to have a bigger and better impact. Thats what the color images shout out to me. In this image, it’s showing what seems to be speakers at the conference praising the conference and what it stands for. Good idea to put this image in color because we get a better sense of what the conference stands for or what it’s about.
Digital technology, Open Software.. It’s all new. It’s always changing. Something is always needed to be done or said about it. I think by using flashbacks from the previous conference in black and white, and then in color, its creative and effective because it’s showing footage of old technology.. to footage of new technology. (Is this making sense? I feel like I am babbling!)
Overall, I find this to be one of the better “calls for papers” ads I’ve watched. Watching it over and over I still get the same sense that what’s been done, has been done. But what’s to come, well, it’s going to be bigger and greater.
